The Ultimate Guide to Multi-platform Video


If you want to enhance engagement with advanced subtitling or retention editing, you are in the right place. This article will help you develop a content distribution strategy that works in 2024.

You will also discover how you can make money as a multi-platform specialist and which tools will help you optimize your content for different platforms.

Mastering Multi-platform Content Strategy with Advanced Subtitling starts with having a better understanding of the creator landscape. Read below to find out why anyone not going multi-platform this year will regret it later on.


Multi-Platform Content Strategy: A Brief Overview

Distributing content across multiple platforms is becoming a necessity for most businesses and creators. And as individual platforms impose different restrictions and alter their respective algorithms in unpredictable ways, content creators have no option but to diversify across different channels.

But most creators do not approach multi-platform content distribution strategically. Instead, they simply repost their content without optimizing it for context. As a result, even some of the biggest creators on one platform have small communities on other platforms.

So, it is obvious that more people need to have a multi-platform strategy. But the main reason they don't have one is that they're unaware of the many benefits of a strategic approach in optimizing content for different platforms.

Advantages Of Multi-Platform Content Strategy

  • Grow a bigger audience - To cultivate a big audience across Youtube, TikTok, and Instagram, you need to cater to different types of people.

  • Get better at creating content - TikTokers are bad at long-form content and long-form creators aren’t very good at making shorter videos. This is called a context handicap. You won’t have a context-handicap when you are making content for a wider range of contexts.

  • Make more money on social media - As more social media platforms hone their monetization options, multi-platform creators are in a great position to make more money.

  • Become bigger than social media - Titles like TikToker or Youtuber can limit creators. However, with a big community across different social media, an internet personality can become bigger than any single platform.

However, even though there are serious and obvious benefits to optimizing video content for different platforms, most people will ignore them. And it makes sense if you consider how exhausting it can be to try to dominate multiple channels at the same time. Just take a look at the drawbacks, and don't worry, we'll go over how to overcome them.

Disadvantages Of Multi-Platform Content Strategy

  • It can lead to burnout - Because creating content can be exhausting, over-burdening yourself with optimizing content for different platforms can lead to scatter-brain, stress, and burnout.

  • It can be expensive - The biggest creators on any platform have a team behind them. And teams can be expensive to hire and maintain if you don’t already make a lot of money on social media.

  • It can be scary - Many creators don’t venture into other platforms simply because they don’t want to start from scratch. They are comfortable where they already have a big audience.

Most drawbacks of multi-platform content strategy can be reduced to manpower problems and financial limitations. The section below covers how you can get rid of those drawbacks.

How To Overcome Those Disadvantages

Crafting a multi-platform content strategy that leverages the power of technology, AI subtitles, and context-cropping can lead to maximum engagement with a small budget and time burden. Below are several ways in which you can overcome the time and money related drawbacks of multi-platform content distribution.

  • Create a workflow where each step feeds the next - Instead of starting from scratch when editing videos for different platforms, create a linear workflow where each edit helps you get closer to the next edit. (See the section below)

  • Leverage tools that do the work for you - You can use tools like ContentFries to multiply your content while optimizing it for different platforms.

  • Focus on one step at a time - Do not overwhelm yourself by trying to focus on multiple steps. Simply execute the next step.

  • Expand your footprint one platform at a time - As you broaden your media footprint, get familiar with creating for one new platform. Gradually add another, then another, until you have covered all relevant distribution channels.

With the above practices, you can get all the advantages of multi-platform video distribution without the drawbacks. The rest of this article will help you implement these practices, starting with the creation of a set-and-forget workflow.


Creating A Multi-Platform Workflow

A multi-platform workflow will help you create and optimize videos in a smooth manner with little to no friction. To pull this off, you need to view your operation as a media company. Then create “departments” even if you are just one person.

Here are the hats/departments to include in your workflow:

  • Writing

  • Filming

  • Editing

  • Repurposing

If you are a long form content creator, writing and filming remain largely untouched by your decision to go on multiple platforms. Still, we would encourage you to incorporate shorter “bits” in your long videos. These bits could be self-contained stories, top facts, or anecdotes that can be trimmed to make short form content.

If you are a short form content creator, you will need to approach your writing and filming with a “collection mentality”. Long form content is simply a bigger collection of shorter material. If you can easily make a TikTok about gardening, you can make 10 tiktoks about gardening.

Where To Place Long-Form Content?

Ideally, your longform content should be placed earlier in your workflow. But if your primary content style is short, then you can start by filming shorter pieces that can be compiled into long form content later on.

Where To Place Short-Form Content?

Short form content should be at the repurposing stage of your workflow. That way you can make one long form video and get multiple short form snippets out of it.


The Workflow

Now that you know how to position short-form and long-form content, you can design your workflow. Below is our recommended workflow for content creation.

Write A Hyper-Engaging Script

Many creators view content repurposing as something that happens at the end of their workflow. But repurposing related decisions need to be made as early as step one. You need to write bits within your script that you know can get clipped.

Film In High Quality Or Multiple Modes

Film with a DSLR camera so you can easily crop your footage without losing quality. If that's not possible, then film on two phones—one horizontal and one vertical. However, this step isn't mandatory, so feel free to deprioritize it.

Edit Your Pillar Content

Ideally this should be long form. But it can be short-form as well for creators who are primarily on short-form platforms.

Repurpose The Pillar For One Platform At A Time

This step is critical. Try to repurpose your long form content for one platform at one time. So create 5 TikToks from your long video, then return to your long video and create 5 reels.

If you want to speed things up, you can use ContentFries and optimize your settings for different contexts. That way you can generate hundreds of pieces of content without manually optimizing specifics each time.

Schedule Your Content

Once you have all your content, it is time to post it. But don't flood your page with simultaneous uploads. Schedule the content to give yourself time to make new content without starving your audience.

Get Back To Writing

Once you have scheduled your content for the week, it is time to get back to writing. The quicker you get back to step one, the quicker you'll reach step five.

Leveraging Image Posts

While image posts aren't in this article's area of focus, they should be included in your content repurposing strategy. Use text from your script to create quote cards. Or if you have ContentFries, generate quote cards using the given options.

Leveraging Text Posts

Text posts work well on LinkedIn, X, Threads, and Facebook. So do not ignore their potential when you devise your content repurposing strategy. Again, they're not the focal point of this article but they are important nonetheless.


Maximizing Audience Retention For Each Platform

Optimizing content for multiple platforms requires understanding the psychology of different platforms' users. What is a TikTok consumer after, and how is it different from a Reels viewer who is also watching short-form content?

When you consider the different contexts in which people consume content on various platforms, you’ll realize that even short form and long form content can be segmented further.

And the main differentiating factor between short-form content across different platforms is in the captions. Leveraging caption customization is, therefore, crucial for maximizing engagement on TikTok, Instagram, and YouTube.

Multi-platform creators need strategies for adapting subtitle styles to fit the unique audience and content guidelines of Instagram Reels, TikTok, and YouTube Shorts.

The table below will help you alter your video subtitles to suit different platforms.

Platform Subtitle Optimization Rationale
TikTok Break subtitles into small word clusters. It helps viewers focus in an otherwise distracting context.
Instagram Reels Use a white font color with a black outline It makes the video feel like it belongs on Instagram.
Youtube Shorts Use dynamic subtitles and animate captions where possible. It drives up audience retention in a competitive space.
Youtube long-form Caption one sentence at a time and use a word highlighter. People want to read captions at their own pace.
Facebook Watch Use a small font size and place captions at the bottom. It makes the video less distracting.

The practices above will help you make your content fit into the different contexts in which it is being published. But if you want to drive up your audience retention and maximize your videos’ engagement, you need to out yourself in the shoes of your audience.

Retaining A Long-Form Audience’s Attention

When you post your content on a platform meant for long-form consumption, then your audience is in a very different state compared to that of a short form channel.

They are looking for something that is valuable and delivered in an entertaining manner over a long period. While they do not need to be overstimulated, they need to be sold on your video.

Edit the first thirty seconds of your content very carefully. Add subtitles and use a word highlighter to emphasize the words being spoken. This helps in overcoming the friction that people have towards new content.

And once they’re thirty seconds into the video, you can relax with the edits. This will work for Youtube, Facebook Watch, and video podcast distribution.

Retaining A Short-Form Audience’s Attention

Short-form audience is looking for the next bite-sized video. Unlike click-and-view platforms, you don't need to make your content stand out to earn viewers. You just need to make it interesting while making it look like it was made for the platform. People don't want to feel like they're consuming recycled content.

The best way to engage viewers on TikTok, Youtube Shorts, and IG Reels is to caption your content with dynamic subtitles. ContentFries allows you to animate subtitles and add word-highlighters to emphasize whichever word is spoken at any given time.

Before editing videos for any platform, spend some time on it watching what kind of captions and filters are used by other creators. Then, use a similar color scheme and caption your videos to maximize retention.

Leveraging Captions For Audience Retention

The role of subtitles in enhancing video performance is much bigger than most people think. There's a reason why MrBeast uses subtitles even though he is one of the most famous creators on the platform. His face is enough to drive up watch time, but he takes no risks, especially on his short-form content.

Use the following subtitling practices to improve your audience retention:

  • Use AI for transcription - Platforms like ContentFries help you caption your content with the power of AI. This saves time and money, letting you add captions to almost any video you make.

  • Stop posting content without subtitles - Raising your publishing standards will help you build a reputation for high quality content.

  • Go dynamic whenever you can - Dynamic/animated subtitles are a must if you want to get big on social media. They keep viewers engaged without taking their focus away from the message of your video. ContentFries lets you animate your captions with a few clicks.

  • Use retention-raising templates - Finally, skip the trial and error stage with engaging templates. ContentFries has a library of templates that you can use to make your videos look exactly like the viral ones you have been watching.

Analytics and viewer retention rates across platforms may vary. The following data can help you set expectations for your videos’ performance.

  • Youtube - 50% to 60 %

  • Youtube Shorts - 80% to 110%

  • TikTok - 30% to 50%

  • Instagram Reels - 4 seconds to 10 seconds

It is important to measure the impact of subtitled content on audience growth and engagement across platforms. This data can be used to sell one’s services for content creation and editing.


Making Money As A Multi-Platform Specialist

If your YouTube videos have higher than 50% retention or your Instagram reels have an average watch time of over 10 seconds, you are one of the most engaging creators on those platforms. You might not have a large following, but your services can be valuable to those who have millions of followers but very poor audience engagement.

The Power Of The Creative In 2024

2024 is the year of the creative. In advertising, the “creative” refers to the content. From 2013 to 2018, the internet was in the era of the influencer. The creative did not matter as much as where it was posted.

However, since 2019, algorithmic reach has tilted towards better quality content. So, multi-platform specialists can make money helping creators and brands with big pages make better quality content.

Agencies, freelancers, and virtual assistants can offer subtitle optimization as a key service to clients. And if they use ContentFries, they can auto-generate these captions. As a result, they can service hundreds of clients and make a lot of money in the process.

But before they start looking for clients, they need to develop a portfolio. They must have moderate success on different channels before they can pitch themselves as multi-platform specialists.


Tools For A Multi-Platform Video Strategy

If you want to be successful as a creator on multiple platforms, you need to use the following tools.


ContentFries is a content-multiplication engine that lets you make 30+ pieces of content from one long-form video. You can use ContentFries to streamline subtitle creation and ensure consistency across multiple pieces of content.

The platform even has advanced subtitle features that set your content apart. These include:

  • Subtitle translation - Automatically translate your content in multiple languages!

  • Customizable animations - Make your content captions float and maximize audience engagement.

  • Emoji overlays - Make different emojis pop up when you say specific words.


Notion can help you organize your content creation schedule. It is a productivity tool with a free membership tier that’s good enough for most creators. Use it if you have trouble organizing your creation process into a streamlined workflow.


Use Slack to communicate with your team or clients. This platform isn't as useful if you are a solo creator, but if you have even one collaborator, using Slack can be helpful. You can create various channels on Slack to separate media production and distribution processes.


HootSuite is the go-to platform for content scheduling. You can organize your content distribution across multiple platforms with HootSuite. And once you have scheduled videos for publication, you can get back to what matters: making good content.



Future trends in subtitle technology are leaning towards animation and dynamism. It is getting easier for creators to incorporate motion elements in your their videos. And multi-platform content creation is being affected by this as creators are leveraging dynamic subtitles to get a lionshare of the market. Do not get left behind by sticking to one platform or limiting yourself to still subtitles. Sign-up for ContentFries with a free account and start your multi-platform journey today.